In Japanese aesthetics, wabi-sabi is a concept that accepts and appreciates beauty in transition, the joy of the journey, and not only the wait for the destination. Our brand, Wabi Babi celebrates the beauty that is imperfect, impermanent, and incomplete. As you teach your baby, you learn as well. We aim to hold you together through intimacy, love, and support to celebrate the raw you, the uninhibited you.
Wabi Babi is the brainchild of the co-founders, Vijay and Kangna. The idea struck when Vijay saw his wife, Kangna, struggle as a first time mother. Unable to help and contribute as much as he’d like to, he realised that most first time mothers go through a similar journey. That is when he and Kangna decided to create India’s first brand that would focus primarily on mothers and their journey from pregnancy till their baby is 1 year old.
The first insight that they got from first time mothers was that they don’t feel clean and don’t feel good about themselves after childbirth. Focussing on this problem, they got soaps handmade using aromatherapy formulations, that would help a mother feel good about herself while taking care of her baby.
Like most babies, their daughter suffered with a condition called atopic dermatitis. They tried several products available in the market, but soon realised that babies have different skins at different ages. Following this, they came up with a skin care range, developed and formulated in Canada, that is specifically made for a newborn skin.
Another observation they made was that often while bathing their baby, mothers get drenched in the process. For this, they came up with Apron Hooded Towels, which works as an apron for the mother and a hooded towel for the baby.
Their main goal that stands currently is to create a platform for everything that a first time mother would require for taking care of her baby and herself. A platform where they could share the right content, knowledge, and products for a first time mother so she feels empowered to raise her newborn happily and without any concerns. Wabi Babi would become a space for first time mothers to help them during the first year of motherhood.
